Search Engine Optimization (SEO) is an essential tool to drive traffic, acquire new customers and get found online. SEO offers incredible opportunity and access (it’s an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. The Ultimate SEO Guide is here to dispel those myths, and give you everything you need to know about SEO to show up in Google and other search engines, and ultimately use SEO to grow your business. The Ultimate gambling SEO Guide is split into four sections, designed to help make the learning process easier while providing easy reference as your SEO programs grow in complexity. From the most complex ideas to the most basic, this is a step-by-step blueprint to SEO success. We know it’s a lot to cover, so each section serves as it’s own specific reference point when problems or questions come up, or you can take the guide from start to finish for full SEO mastery.
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Thousands of updates occur every year, but several stand out for their impact on the gambling SEO market. Panda (2011): penalized pages with low-quality content that made use of bad practices, including excessive keywords and link farms. Penguin (2012): penalized sites with low-quality backlinks and began to value those receiving contextualized links from high quality and authoritative sites. Hummingbird (2013): improved results classification by focusing on the exact match between the keyword and the search intention. Mobilegeddon (2015): mobile-friendly became a ranking factor. RankBrain (2015): added artificial intelligence and machine learning to the algorithm to better understand users’ search intentions. Mobile-First Index: began to consider mobile pages as the main version for ranking. BERT (2019): incorporated an artificial intelligence system specialized in natural language processing to understand how humans search. It’s estimated that Google’s algorithm involves more than 200 ranking factors. The relationship between them determines the position on SERPs. Google doesn’t publically share these factors but has made some statements which reveal some secrets. Moreover, the market itself performs studies to determine the impact of specific actions on-page ranking.
In general, we know that there are two types of ranking factors: on-page and off-page. On-page ranking factors are located on their own pages. When on-page gambling SEO gets mentioned, it’s referring to the optimization of these elements. Google evaluates these factors to understand what information the pages bring and, therefore, how to index them correctly. In addition, the search engine analyses if the page is offering a good user experience with relevant information. Off-page factors, on the other hand, are elements that demonstrate the page’s status as a reference but are not located in the content of the page. Off-page SEO consists of optimizing the site’s authority to users and other websites, with a focus on acquiring backlinks. For Google, factors along these lines reveal a site’s level of authority. If a page receives many visitors via direct searches for a brand name and many backlinks or mentions from trusted sites, it’s considered more authoritative in the market.
Google’s algorithm is always improving the search experience for users. This means not just continually improving search results, but also combating dubious and low-quality content, known as Black Hat SEO. Black Hat has been a target of Google since the early days of gambling SEO. When the algorithm was still new and had a lot of loopholes, it was easy to game the system to get a higher ranking, even if you had nothing to offer. Comment spam: pages that comment on blogs to gain backlinks. Strategies like these still exist. However, Google’s algorithm is increasingly complex and more intelligent at identifying Black Hat SEO. For example, a massive increase in backlinks from suspicious domains over a short period of time is an indication of Black Hat techniques. When this happens, pages are penalized, which can range from a temporary drop to a complete ban. So, avoid Black Hat SEO. If you want to earn trust from search engines to guarantee a safe and sustainable position on SERPs, follow Google’s SEO guidelines.